amplifying your impact with intelligent operations, impactful enablement and insightful analysis
I spearhead revenue growth strategies, develop cross-functional alignment, and drive operational enablement & execution. With deep experience across the full SaaS lifecycle, I deliver accelerated customer acquisition, maximize customer lifetime value, and build scalable processes from early stages through hypergrowth.
With a background in RevOps & GTM strategy & execution, a track record of pioneering pricing strategies, and a fearless attitude when facing the unknown, I excel in uncharted territories. Through advanced problem-solving, calculated risk-taking, and a focus on optimizing processes, I guide revenue generating teams through the complexities of scaling with a blend of precision and practicality.
My approach not only optimizes enablement but also cultivates a culture of curiosity and resilience, inspiring organizations to push boundaries and innovate fearlessly.
Executive Summary "One Pager"
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Enabling high-caliber sales, marketing, and customer success organizations to reach their full potential. by empowering people, optimizing processes, & leveraging tech
HOW I DELIVER VALUE
Accelerating Revenue
Architecting & Building
5x First-in-Seat leader leveraging a deep understanding of how to scale business functions from early stage through hypergrowth to drive revenue growth & profitability at each stage of company’s lifecycle
Advising Executives
Strategic advisor to CEO, board members, and PE firm advisors on mission-critical initiatives including pricing and packaging in accordance with SaaS industry best practices
Leveraging Pricing Strategy
Crafting an effective pricing strategy as a powerful growth lever. Understanding pricing strategy, customer ICP, target market, competitive landscape allows you to increase revenue, improve productivity, and grow your bottom line
Synchronizing Comms
Experience across the B2B SaaS business functions allows me to understand the perspectives of all GTM leaders as well as the Technical leaders, Services leadership, and business partners
Embracing Uncomfortable
Growth requires change. It requires discomfort. We exist in an increasingly fast paced world. We either evolve or let our competitors pass us by. Track record of stepping into the unknown and making it the known
Accelerate
new customer acquisition
Achieved 80% year over year growth in acquiring new customers
Maximize
customer lifetime value
Increased annual recurring revenue by 200% through renewal uplift strategies.
Empower
to reach full potential
Enabled over 125 revenue team members in less than 18 months
Ignite
excellence
Led employees in 7 countries including building first offshore Center of Excellence.
PROVEN ACCOMPLISHMENTS
MERGERS & ACQUISITIONS
Experience leading integration of 6 competitor
and complementary companies after PE acquisition
2001 - 2021
Ungerboeck Systems International
Revenue: $5M - $50M
Employees: 35 - 300
Ownership: Founder + Family Led
Geo: North America > Global
Focus: Enterprise + SMB Event & Venue Management Software
2021
Sold To: COVE HILL PARTNERS
Revenue: $2.5B
Private Equity Firm
Focus: Technology & Consumer Businesses
2021
Acquired: EventBooking (Competitor)
Revenue: $10M
Employees: 50
Ownership: Privately Held
Geo: North America + APAC
Focus: SMB Event & Venue Management Software
2022
Acquired: Priava (Competitor)
Revenue: $5M
Employees: 20
Ownership: Privately Held
Geo: EMEA + APAC
Focus: SMB Event & Venue Management Software
2022 - 2023
Acquired: WeTrack, Risk Manager, ShoWorks. (Complementary)
Revenue: Pre-Revenue - <$2M
Employees: <10
Ownership: Privately Held
Geo: EMEA + APAC
Focus: Incident Management, Risk Management, Fair Entry
2023
Rebranded As: Momentus Technologies
Revenue: $75M
Employees: 500
Ownership: Private Equity Owned
Geo: Global
Focus: Venue Management Software for Corporate, Higher Education, Convention & Exhibition Centers
MY EXPERIENCE
Political Columnist @ World Politics Digest
Jan 2018 - Present
I write political opinion pieces and reports on the U.S.’s most recent political events. My goal was and is to bring articles and news without partisan bias while offering insight and analysis.
On-Site Journalist @ Italian Fashion BTS
Jan 2018 - Feb 2019
I walked the red carpet, spoke with designers, and provided in-depth insights on each participant’s collections and their inspirations for the multiple fashion events taking place across Italy.
EDUCATION
Oxford University
MA in Journalism 1998 - 2000
Bath University
BA of Sociology and Politics 1996 - 1998
AWARDS
Journalistic Investigation Excellence
For an investigative piece into the history of gerrymandering and its consequences.
National Media Award
For an investigation into small government corruption.
TESTIMONIALS
Douglas Archibald, COO
Shannon is a top-notch leader who brings a wealth of experience and thought leadership to any organization. Shannon is highly analytical and has the rare ability to collaborate with executive partners to create a long-term strategy but then will also design, optimize and oversee the implementation plan which drives the success of any chosen strategy.
Above and beyond business expertise and technical expertise, Shannon understands the value of strong organizational cultures and serves as a strong and frequent advocate of employee learning, growth and advancement.
I would recommend Shannon for any senior leadership role in organizations that could benefit from improved revenue operations, professional services growth, increased customer retention and increased focus on quality and bottom line results across the organization.
Dale Overton, VP, Customer
Shannon is the brightest and most energetic software executive I've had the pleasure of working with in my career. She brings to the table a wealth of operational knowledge in all aspects of the SaaS lifecycle. Adding Shannon to your team would give you someone who has instant credibility with executives and can speak eloquently to all situations, from sales, implementation, development, account management, escalation, and in finding additional revenue opportunities. At Momentus, she was responsible for helping to maintain and grow some of our largest customers through creative marketing, account management, and the development of revenue growth opportunities.
Beyond the execution side of things, Shannon is an outstanding builder of teams and organizations. She can be counted on to deliver the right mix of feedback and fun to develop a culture where team members enjoy coming to work and want to do well for the organization. Outside of work, she is someone who truly believes in helping her community and her friends. I enthusiastically recommend Shannon as someone to add to any organization.
